Caught up with my old friend Dave Dye yesterday. He came into the cafe where we’d arranged to meet and plonked about eighteen quid’s worth of loose change on the table. He then offered to pay for whatever we had “just to get to rid of these coins”. Dave is widely regarded as one of the best art directors in the world. His constantly original and inspired use of type, photography and illustration have won him practically award the advertising industry has to offer. As we talked, he kept arranging then re-arranging those coins. Neat columns, then haphazard arrangements, then asymmetrical patterns and so on. Over and over again. He didn’t even realise he was doing it. And there in front of me, I could see why certain creative people are great as opposed to just good. Because they never, ever switch off.
Art direction.
- The film "Not...31st Jul 2013
- I saw a grown...30th Jul 2013
- Sooner or lat...29th Jul 2013
- So farewell t...28th Jul 2013
- Missing perso...27th Jul 2013
- If you grew u...26th Jul 2013
- When they sai...25th Jul 2013
- I'm in Bruges...24th Jul 2013
- Oh, sod it....23rd Jul 2013
- Ironic, isn't...22nd Jul 2013
- London has tu...21st Jul 2013
- First time in...20th Jul 2013
- No man ever l...19th Jul 2013
- Unexpected it...18th Jul 2013
- "Oh, they hav...17th Jul 2013 prev next