Trev is probably the last of the “famous admen”, whose renown spread way beyond the advertising industry. Despite founding a very successful agency and making a fortune, he’s always been quite indifferent to money. Even when he had very little, I remember him spending it on experiences rather than on conventional possessions. In his opinion, the main reason to make money is to spread it around. This notion was shared by a few of his old schoolmates, better known as UB40. They covered obscure reggae songs, partly to ensure that the impoverished artists who’d written them got a surprise windfall. They truly believed, he tells me, that Red Red Wine was written by a poor Jamaican called Tony Tribe. However it was written by a rich American called Neil Diamond and royalties went into his already enormous bank account. “Money goes to money”, Trevor concluded, “Which is why I’m paying the bill”
Lunch with Trevor Beattie….

- Withnail & I16th Apr 2017
- First I'd plu...15th Apr 2017
- Why it was wr...14th Apr 2017
- I joined Gary...7th Apr 2017
- Darc Days.6th Apr 2017
- Stewart and M...2nd Apr 2017
- He started it...19th Mar 2017
- Who do you th...11th Mar 2017
- The clue was ...5th Mar 2017
- Art direction.28th Feb 2017
- Doris Day.23rd Feb 2017
- This is not h...19th Feb 2017
- A big boost f...17th Feb 2017
- She thought I...16th Feb 2017
- Oh, they're a...15th Feb 2017 prev next