We have to stay in Europe.

Not the European Union but Euro 2016. See what I did there? Oldest trick in the copywriter’s book. Let your headline suggest you’re talking about one thing, before revealing that you’re talking about something else. We should have beaten Russia 3-0 last night, we were by far the better side. But by conceding a goal in the dying seconds, we’ve made it that little bit harder now to avoid an early exit. Let’s just hope that after two more games, we won’t be forced to sing this.