Almost exactly ten years ago..

Apple launched the iPhone. One of the most brilliant, successful and influential products ever invented. But the real genius was how they marketed it. An iPhone, as we all know, isn’t really a phone – it’s a computer. However, the public had never really taken to the idea of a pocket computer. The Palm Pilot hadn’t been a great success so there didn’t seem to be any demand for what Apple were offering. We had, however, taken to mobile phones. Big time. So they just put a basic phone into their little computer, called it the iPhone and that’s how Apple got us to buy their pocket computer. Which just goes to prove……..