Gary Gilmore was a murderer, executed in Utah in 1977, and famous for leaving his eyes to medical science. His last words, as he faced the firing squad were “Just do it”. Wieden & Kennedy, Nike’s ad agency, remembered this and turned those words into one of the most famous slogans of all time. How appropriate, then, that this track is by The Adverts.
Nike’s killer slogan.
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- Wouldn't it b...19th Feb 2014
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